ESS ad sales senior VP Charles Less said, "Golf fans like watching the game, staying up to date and at the same time are eager to improve their own playing skills. Golf Focus caters to this burgeoning class of fans. The programme brings highlights from important golf tournaments and has tips on equipment and playing for improvement of the game.

"We have created special features to maximise marketing value for UPS. By combining the power of our networks and our vastly popular web site, we will be increasing exposure for UPS."

Presented by Alan Wilkins, Golf Focus looks at the sport from every single angle a fan can desire. Each week Golf Focus will bring highlights, features on professional golfers, rankings from different golf tours, tips to improve the game, an interactive segment for viewers to write in with queries for skill enhancement, feature on a golfing destination, updates on golf-equipment and related technological developments and an insight into the complex rules of the game.

Golf Focus delivers the upscale, busy senior decision-maker target group for UPS. The program will help UPS in reaching viewers across Asia. ESS' production team will create special graphics, unique segments and sections within Golf Focus to increase exposure for the client. These will include special UPS Golf Tips vignettes to run across ESS. UPS Golf Tips vignettes will be specially scheduled on the networks two weeks prior and two weeks after the three majors; The Masters, The US Open Championship and The British Open, a time when the visibility for Golf is the highest.

To further increase the interactivity with the consumers and exposure for UPS, a special micro-site will be created at ESS' site. The site will carry easy to use, in a streaming format, all the UPS Golf Tips, which would have been showcased on Golf Focus. The video clip of the tip will be presented in a unique UPS billboard created specially. UPS banner ads will also run across all pages on http://www.espnstar.com/, which feature news on golf.