This initiative follows the recent announcement of Nike's partnership with the All India Football Federation (AIFF). MUPC is an annual international Nike tournament conducted in association with Manchester United, the premier football league. The aim of this event is to popularize the sport at a grassroots level and encourage young talent by giving them an opportunity to participate in a global tournament

Nike India marketing director Sanjay Gangopadhyay said, "The launch of the MUPC tournament is a testimony to our commitment to elevating the sport of football in the country. Nike has brought this global level tournament to India for the first time. The winners of this India round will be flown to Bangkok to participate in the South East Asian regional finals of the tournament to be held in May 2006." He further added that the MUPC tournament will be an annual feature that will provide young football talent in India an opportunity to gain international exposure.

Indian star footballer and National Team Captain Baichung Bhutia has been signed up as a Nike athlete. Bhutia says, "It is a great privilege for me to be a part of the Nike family and I'm delighted at their commitment to Indian Football. I'm confident that Nike will help elevate the game of football in the country". As part of Bhutia's deal with Nike, the ace striker will feature in marketing, public relations and community outreach initiatives for the brand.