Indiantelevision.com Team

(30 June 2006 11:00 am)

MUMBAI: Photographer Atul Kasbekar has announced the launch of his new company Corporate Image, which will focus on managing the the identity of the top management and spokepersons within an organisation.

Present at the launch as chief guest was actor Amitabh Bachchan.

Speaking to Indiantelevision.com Atul Kasbekar said, "The first of its kind in India, this was a vaccum that simply needed to be filled."

The specialist imaging service will conduct research regarding the company's values, the individual's personal tastes and sense of style, to form a bank of images that can be used in corporate literature such as brochures, annual reports as well as for the media. The images will be delivered in print and digital form.

Kasbekar declined to disclose the clientele he had signed up, however, he has worked with corporate honchos including Tata Group chairman Ratan Tata, United Breweries chairman Vijay Mallya, Anil Dhirubhai Ambani Group chairman Anil Ambani among others.

"While tremendous attenion is paid to the corporate identity, the product identity and the retail identity, the mangement identity is a much ignored aspect. Corporate Image plugs this gap. We seek to photographically capture the personality of a company through the individuals who lead it," added Kasbekar.