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Madison encashes on Fifa fever with its own soccer match
 

Indiantelevision.com Team

(28 June 2006 9:00 pm)

 
Sam Balsara and Veena Gidwani with the winning Madison PR Team

MUMBAI: With the excitement levels building up on the Fifa World Cup as 9 July inches closer, Madison Communications held its own intra-unit Football Cup in Mumbai.

Amateur employee players from the six units of Madison World – Creative, Media, PR, Mates, Finance, Moms and MRP, took the field to compete for the Madison World Football Cup at the Catholic Gymkhana ground. The day-long Madison World Football Cup saw nine eight-member teams play against each other in a competitive yet friendly spirit, with over 100 Madisonites cheering on and Madison PR emerging champions.

The first round coincidentally saw each of the five games played to identical 3-0 wins, with the Madison Media teams – Infinity and Media – emerging as tournament favourites led by Infinity CEO Ajit Varghese.

While the Media – Finance semi-final was a washout due to Media overpowering the Finance team 7-0 with a barrage of goals, the second semi-final proved to be the match of the tournament with heavy man-to-man marking and a fighting spirit from the Madison PR team that saw them come from 1-3 behind to win 4-3 with “go-to” contributions from each player.

Madison Media's Elbert at full stretch against MRP

The final match featuring Madison PR versus Madison Media was a contest in defense saw the game taper into a draw and a penalty shoot-out. Five strikes on goal drew blank until PR trainee Amit Gidwani stepped up and slotted the ball home, thus delivering a victory for Madison PR.

The tournament’s top scorers were Ajit Varghese, Elbert D’Souza and Nekzan Daruwala; all scoring four goals each.

MRP defense against Madison Media attack

Presenting the Winner’s Cup to Madison PR and Runner’s Up plaque to Madison Media, Balsara said, “We’ve have a tradition of intra-company activity, but never has Madison had a tournament of this scale with the interest, participation and support from colleagues running so high.. The Cup has brought out the strength of teamwork. The Madison Cup Finals was as exciting to watch as the Quarter Finals, that I hope to watch at Hamburg next weekend.”

Madison PR CEO Veena Gidwani added, “These events facilitate interaction across teams, as daily business priorities don’t always allow for as much cross-interaction as we’d like. I am delighted that the Madison PR Team had the privilege of winning the first Cup.”

 
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