Indiantelevision.com Team

(26 June 2006 8:00 pm)

MUMBAI: The flagship brand of Satnam Overseas Limited - Kohinoor - has been recognized as Superbrand in the rice category for 2006-2007. A recent study by ACNielsen ORG Marg revealed that Satnam Overseas now commands a market share of 51.8 per cent in value terms and 48.4 per cent in volume terms in Modern Retail Formats in the year 2005.

ACNielsen defines Modern Formats as stores that are a part of a chain or having self service. The calculation is based on data reported by ACNielsen through its Retail Index Service for the Rice Category for the 12 months ending December 2005 for India Modern Format market. The Modern Format estimate of AcNielsen is based on data of 23 metros, which speaks of Kohinoor’s depth of penetration on a pan Indian level.

The Superbrand selection was made by the globally acknowledged Superbrands Council with an independent jury comprising marketing and advertising professionals. The selection process included evaluation of the brand image and brand perception amongst the target audience. Kohinoor joins this panel of Superbrands because of its strong brand equity in the domestic market.

"Our promise has always been not just to sell rice but sell a brand, which stands for finest of offerings. Kohinoor has provided consistent values to the customers for over 25 years. Kohinoor being recognised as a Superbrand vindicates our efforts in this direction," said Satnam Overseas Ltd joint managing director Gurnam Arora.