Indiantelevision.com Team

(23 June 2006 5:00 pm)

MUMBAI: US broadcaster Discovery has announced that for the tenth year in a row, it is the number one Media Brand in Overall Quality and the number one Television Network Brand in Overall Quality for the 14th consecutive year. This was stated in a Harris Interactive survey.

Harris Interactive conducted the 2006 EquiTrend brand study. In addition, the number of high quality Discovery brands in the study exceeds all other media companies. This year, nine Discovery brands rank among the top 25 media brands, and nine rank among the top 25 TV brands. Also making a strong showing, Discovery Channel Stores ranked ninth among the top retail merchandise brands.

Discovery also had the most online brands of any media company ranked in the top 25 for quality, including the websites for the Discovery Channel, which made a strong debut at the number one spot, and Discovery.com at number three, moving up two places from last year. The websites for TLC, Discovery Health Channel, Animal Planet and the Travel Channel were also ranked in the top 25 for online quality.

Discovery US president and CEO Judith A. McHale says, "The results of this survey validate Discovery’s commitment to providing consumers with the highest quality entertainment in the world and underscore our mission to be a trusted and valued source of information .

"It is an incredible honour for the Discovery Channel to be continuously recognised as the top media brand for quality and reinforces our belief that there is great interest in the groundbreaking, knowledge-filled programming that Discovery provides."

The EquiTrend study is a brand quality-perception study conducted online once a year by Harris Interactiveamong 25,666 consumers, ages 15 and older where each consumer rated 80 brands and each brand received approximately 1,275 ratings. This latest survey was conducted within the US between 7 to 16 March 2006.

Harris Interactive claims to be 13th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance.