Hutch introduces Fun Cards, plans 360 degree campaign

Indiantelevision.com Team

(22 June 2006 9:00 pm)

BANGALORE: Cellular player Hutch today introduced Fun Cards – scratch cards that offer predefined content in a tangible form. With Fun Cards Hutch customers can now purchase their favourite Caller Tunes and Ring Tones off the shelf from the nearest Hutch retailer.

Hutch claim that is the first ever innovation in the cellular service industry that offers VAS (Value Added Service) in a tangible form.

A 360 degree promotion campaign is on the cards. Besides TVC’s, Hutch has plans for aggressive print, outdoor and below the line activities. Two TVC’s - one on the recently launched Full song downloads and the other on the fun cards (an animated ad with a background score of Eena Mena Deeka and a Kannada finish) - were featured during the press conference.

“Since we are going to provide a lot of regional content, the ads will be aired across regional as well as the national channels. The Fun cards should hit TV screens shortly,” revealed Hutch Essar South associate VP - sales and marketing Vikas Singh.

Hutch will soon be introducing Fun Cards for wall papers, games and special occasions.