Indiantelevision.com Team

(24 July 2006 6:00 pm)

MUMBAI: US jeans brand Jordache will unveil an ad campaign featuring model and actress Elizabeth Hurley.

Shot by photographer Michael Thompson in his New York studio, the campaign features Hurley clad in classic Jordache Jeans, edgy with a whip and the iconic Jordache horse. The first ad will run in national publications beginning in September and will run through the holiday season.

Jordache says that the campaign exemplifies its commitment to the classic quality it is known for, with a sexy sophistication that keeps Jordache a celebrity and fashionista favorite. In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's across the US later this year.

Jordache Enterprises president Liz Berlinger, says, "We are thrilled to be working with Elizabeth Hurley. With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman."

Hurley's look was facilitated by make-up artist Stephane Marais and hairstylist Serge Normant.