Indiantelevision.com Team

(31 July 2006 6:00 pm)

MUMBAI: JWT and the Internet-based ad agency Spot Runner have entered into a strategic alliance for US clients who want a scaleable, local TV advertising solution and the ability to advertise within emerging video platforms, such as online video, video-on-demand and IPTV.

JWT has already begun offering Spot Runner's advertising platform to its list of market-leading clients who want to extend their brand messaging to the local level and also maintain centralised control over their national brand image. Clients' local representatives or franchisees will be able to use Spot Runner's online platform to select commercials, customise them and plan cost-effective and targeted TV advertising campaigns in local media markets, informs an official release.

"We are honoured to have the opportunity to work with JWT, one of the world's most prestigious ad agencies," said Spot Runner president and CEO Nick Grouf. "We believe Spot Runner's unique advertising platform offers JWT two immediate benefits. The first is a turnkey solution to efficiently support their national clients and give them the ability to implement highly localised TV advertising programs. The second is the opportunity to leverage Spot Runner's technology platform to explore new advertising mediums, such as online video. As content delivery continues to fragment, it is more critical than ever to offer clients a wide variety of advertising options."