Indiantelevision.com > Media, Advertising & Marketing Watch > Global sports sponsorship forum to be held in Monaco in Dec

Indiantelevision.com's Media, Advertising, Marketing Watch

Global sports sponsorship forum to be held in Monaco in Dec

Indiantelevision.com Team

(29 July 2006 6:00 pm)

MUMBAI: The 2006 Motor Sport Business Forum takes place in Monaco from 6 to 7 December 2006.

Intel’s director of global sponsorship Marty Olivero will talk about the global activation of a Formula One deal. Diageo’s global sponsorship director Sean Jefferson will speak about how to leverage sponsorship in the sport.

RBS’s head of sponsorship David Webb will offer a comparison between his company’s deals in Formula One and golf. Total Group competition director Denis Marcel will talk about the sponsorship value gained from the supplier relationship in Formula One.

These speakers will be joined at the conference by F1 team principals, leading sponsorship agents and circuit bosses. Also present will be representatives from the sport’s governing body Fédération Internationale de l'Automobile and commercial rights-holder Formula One Management.

Go to Top

Click for MAM Stories Archives