Indiantelevision.com > Media, Advertising & Marketing Watch > Interactive Avenues bags four accounts; HDFC, GM, ICICI & Wipro

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Interactive Avenues bags four accounts; HDFC, GM, ICICI & Wipro

Indiantelevision.com Team

(27 July 2006 6:30 pm)

MUMBAI: Interactive Avenues, digital marketing solutions company has bagged four new clients including HDFC Standard Life, General Motors, ICICI Bank and Wipro.

Interactive Avenues CEO Ratish Nair said, "We believe Internet is a marketplace today and not just a medium. Corporates are increasingly realising the power of the internet to reach out to their audiences. Attraction, persuasion and retention of a user are the three cogs of any online marketing engine. We help provide all this to our clients in an effective and efficient manner, by making this interaction user friendly resulting in conversion and retention."

The company has been able to acquire more than 30 clients in a span of four months. Their other clients include Travelguru, Futurebazaar, NIIT, Worldspace, Indiaresortsurvey, Toyota, IDBI Capital, ITC Foods, Cadbury, Mobissimo, CIOL and Tata Indicom amongst others.

Interactive Avenues focuses on digital branding, prospect generation, search marketing, website usability and development. The team also operates in the mobile marketing space, going beyond basic SMS based marketing campaigns.

Its other services include Internet/mobile marketing strategy and execution, creative design; media planning and buying, ad-serving, campaign optimization, search marketing - SEO and PPC, lead generation and distribution; ROI Tracking; E-commerce strategy and multi-level referral marketing.

Launched in April this year Interactive Avenues has offices in Mumbai, New Delhi and Bangalore.

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