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Key Highlights:
Demographic Profile:
Age: 37 per cent of the respondents who use the Internet for Matrimonial
Search are in the 18-25 age group, 52 per cent are in the 26-35
age group, 11 per cent are in the 36-45 age group, 9 per cent are
in the 46-60 age group and 2 per cent above 61 years.
Gender: 69 per cent of the respondents who use the Internet for
Matrimonial Search are Male and 31 per cent are Female.
Educational Qualification: 4 per cent of respondents who use the
Internet for Matrimonial Search have an education up to SSC/HSC,
13 per cent have some college experience (including a Diploma) but
not a graduate, 44 per cent are Graduate / Post-Graduate General
(BA, BSC. MSC, B.com etc.), 35 per cent are Graduate / Post Graduate
in the professional realm and 4 per cent mentioned 'other' qualification
than options given.
Occupation : 8 per cent of respondents who use the Internet for
Matrimonial Search are Students, 4 per cent are Clerical/Salespersons,
10 per cent are Officers and Supervisors, 12 per cent are Junior
Executives, 22 per cent are Mid Level Executives, 10 per cent are
Senior Executives, 12 per cent are Self Employed Professionals,
5 per cent are Business Men/Industrialists, 1 per cent are Skilled/Unskilled,
2 per cent are Housewives and 2 per cent are Retired.
Vehicle Ownership: 25 per cent of respondents own a car / 4-wheeler,
38 per cent own a motorbike, 21 per cent own a scooter and 33 per
cent do not any vehicle.
Credit Ownership and Usage: 78 per cent of respondents who use
the Internet for Matrimonial Search own an ATM Card, 42 per cent
own a Credit Card and 57 per cent own a Debit Card. 20 per cent
of the respondents who use the Internet for Matrimonial Search have
used a credit card online before, 17 per cent have used a debit
card before and 17 per cent have used a Credit and Debit Card before.
Internet Access: 52 per cent of respondents who use the Internet
for Matrimonial Search access the Internet from Home, 58 per cent
access the Internet from Office, and 44 per cent access the Internet
from a Cyber Cafe, 8 per cent from a friend's place and 9 per cent
from a mobile phone.
Internet Usage by Number of Years: 38 per cent of respondents who
use the Internet for Matrimonial Search have used the Internet for
more than 6 years, 47 per cent for 3-5 years, 9 per cent for 1-2years,
4 per cent for 6-11 months and 1 per cent for less than six months.
Internet Usage by Hours Per Week: 30 per cent of Users who use
the Internet for Matrimonial Search use the Internet for more than
21 hours a week, 24 per cent use the Internet for 11-20 hours a
week, 23 per cent use the Internet for 5-10 hours and 16 per cent
for up to 5 hours a week.
Geographical Representation:
States: 25 per cent of respondents who use the Internet for Matrimonial
Purposes access the Internet from Maharashtra , 16 per cent from
Delhi, 12 per cent are from Tamil Nadu, 7 per cent from Karnataka;
and 6 per cent from West Bengal and Uttar Pradesh. 5 per cent are
from Madhya Pradesh, 4 per cent from Kerala; 3 per cent from Andhra
Pradesh and Gujarat, 2 per cent from Assam, Bihar and Rajasthan
and 1 per cent are from Chandigarh, Haryana, Jharkhand, Pondicherry
and Punjab.
Cities: 17 per cent of the respondents who use the Internet for
Matrimonial related activities are from Mumbai and 16 per cent from
Delhi . 6 per cent are from Chennai, 6 per cent from Kolkatta, 5
per cent from Bangalore , 3 per cent from Pune and Lucknow , 2 per
cent from Ahmedabad, Hyderabad, Cochin and Indore, and 1 per cent
from Vadodara, Bhopal, Chandigarh, Guwahati, Jaipur, Kanpur, Nagpur,
Patna and Thiruvanthapuram. 28 per cent come from 'Other Cities'
outside of these cities dismissing the notion that the Internet
is metro specific.
Online Activities of Users who use the Internet for Matrimonial
Search:
1) Email: 98 per cent use the Internet for Email.
2) Chatting: 63 per cent use the Internet for Chatting.
3) Surfing: 75 per cent use the Internet for Surfing.
4) Search: 69 per cent of Online Matrimonial Search Users also
use Search Engines.
5) Research: 33 per cent also use the Internet for Research.
6) News Online: 59 per cent use the Internet to look up news online.
7) News on Mobile: 19 per cent look up news on their mobile.
8) Jobs: 66 per cent also use the Internet for "Job Search".
9) Astrology: 41 per cent use the Internet for Astrological Predictions
10) Religious & Spiritual Information: 24 per cent also use
the Internet for Spiritual Information.
Online Transactional Activities (Financial)
1) Online Auctions: 20 per cent participate in Online Auctions
2) Online Stock Trading : 19 per cent do Online Stock Trading.
3) Online Bill Payments: 25 per cent use Online Bill Payments Services.
4) Online Banking: 41 per cent use the Internet for Online Banking.
5) Online Shopping: 34 per cent use the Internet for Online Shopping.
6) Donating or Charity Online: 5 per cent also use the Internet
for Donating to charities online.
Average time spent by visitors on matrimonial searches is 23 minutes
Average time spent by subscribers on matrimonial searches is 36
minutes
Online Matrimonial Activities by Gender of New Subscribers - Mar
2006
Browsed more than 3 profiles
Male - 88 per cent
Female - 66 per cent
Posted a profile
Male - 67 per cent
Female - 38 per cent
Responded to a profile
Male - 47 per cent
Female - 22 per cent
Paid to access site
Male - 11 per cent
Female - 4 per cent
Motivations for using online matrimonial sites - Mar 2006
As an exclusive match making medium
Male - 41 per cent
Female - 28 per cent
As an supplementary match making medium
Male - 52 per cent
Female - 57 per cent
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