Indiantelevision.com Team

(26 July 2006 6:00 pm)

MUMBAI: US broadcaster MTV has launched a global competition for the 2006 MTV Video Music Awards (VMA).

The Global MTV VMA’06 Video Diary Competition on-air and online kicks off today 26 July across 25 MTV channels reaching 90 countries from Africa, Asia-Pacific, Canada, Europe, Latin America and the Middle East.

The competition will give 25 pairs of winners the experience at the 2006 VMAs, marking the biggest ever competition around the VMA franchise on a global scale. The awards show will take place on 31 August from Radio City Music Hall in New York City.

MTV viewers worldwide can enter the competition through www.mtv.tv/vma by describing their ultimate New York experience and why they are the best fan to win this amazing opportunity. The competition winners and their guests will receive VIP tickets to the 2006 VMAs; roundtrip flights to New York City, courtesy of American Airlines; three night hotel accommodations at the Chelsea Savoy Hotel; an excursion at the new Top of the Rock observation deck at Rockefeller Center; dinner at Tony’s DiNapoli Times Square Restaurant; a tour of The Museum of Modern Art; all on-the-ground transportation and $300 spending money.

In addition, while in New York, all 25 winners will be charged with the task of filming their own video diaries of their VMA experience. The footage that they shoot (camera and microphone will be provided) will then be used on local MTV web sites and broadband services so that viewers everywhere can check out the winners’ video journal entries.

MTV, VH1 senior VP production events Kathy Flynn says, "It is great to be able to promote our network’s flagship event through our many channels around the world . The MTV Video Music Awards is the world’s biggest end of summer bash, and to run a competition of this caliber is the perfect way to invite our international fans to get in on the action.”

MTV International senior VP creative and marketing Cristián Jofré says, “We are always looking for new ways to give our viewers a multi-screen experience. In this case, 25 lucky pairs of winners will receive VIP treatment at the VMAs. They’ll be able to capture their experiences via video diary, and then share it with the rest of the world through our global network of Web sites and broadband services.”