Indiantelevision.com Team

(25 July 2006 2:00 pm)

MUMBAI: Market information group TNS has appointed David Moxley to head a new Customer Insight Consulting Team.

Based in Toronto, he will support TNS' focus on business intelligence, with responsibility for delivering increased customer insight to TNS' global clients, informs an official release.

With immediate effect, the new team will focus on supporting the financial services, insurance, retail and telecom sectors in North America, but will also look at strengthening TNS capabilities in Western Europe, Asia and Latin America.

As the third major appointment this year, Moxley will report to the head of Strategic Development and Marketing, John Abraham.

With expertise in the field of customer insight, Moxley has led the Bank of Montreal's Customer Knowledge Management initiative and launched the Air Miles loyalty programme in Canada. He joins TNS from IBM, where he led its retail industry marketing in Canada. In addition, he has also published several books on the subject of customer knowledge management, adds the release.

Commenting on the new appointment, Abraham said, "David will integrate and build upon existing TNS customer insight expertise, by building a high performance consulting team. Our global clients are increasingly in need of strategic insight and information about their customers, and our extensive experience in behavioural modelling and attitudinal research makes the development of a specialist team dedicated to this issue an obvious next step.

"I am confident that David will make a tremendous success of this new and challenging role, which represents the next step towards TNS' goal of being recognised as a global leader in customer insight to deliver bottom-line results."

Moxley said, "This is an exciting challenge which I am very pleased to take on. Most of TNS's clients have customer behaviour databases which can be used, with the right framework and segmentation techniques, to establish individual customer objectives based on customer value and requirements. Combining these databases with TNS' rich attitudinal customer insights enables our clients to better know their customers - what they buy, how and when they buy it, and most importantly, why they buy it.

"This customer knowledge, which will be a key output of the new consulting team, will generate profit for our clients and fantastic experiences for their customers via improved interactions at all customer touch points," he added.