Hot Stuff made his debut in the US back in 1957 as a comic magazine hero. This little elf has all the magical powers of a devil as well as the playful spirit of a little boy. Hot Stuff loves to play harmless pranks on everyone creating humour at the expense of others.

Ultra Movies MD Sushilkumar Agrawal says, "Hot Stuff is a wild, but good-hearted character. His mischievous and candid nature represents the child in all of us. And this winter, Hot Stuff would be creating magic with his fire balls for us in the New Year".

Ultra has merchandising rights for all Hot Stuff products in India and plans to market products like stationery, toys, games, ceramics, apparels, furniture, interiors, fixtures, furnishings, gifting items, greeting cards, party products, etc.