MUMBAI: Fast food major McDonald's has unveiled four new Olympic-themed television advertisements that connect its i'm lovin' it brand essence with the magic and ideals of the Olympic Games.

The new commercials complement McDonald's broader worldwide Olympic Games campaign to
bring the Games to life for its customers around the world in unique and exciting ways.

In the new global television commercials for next month's Torino 2006 Olympic Winter Games in Italy, McDonald's conveys the youthful spirit and optimism ustomers connect with the brand, as seen through the eyes of a young hopeful boy and the experiences of McDonald's Chief Happiness Officer Ronald McDonald.

The ads debut in conjunction with the start of the Games on 10 February 2006 in the US. They will continue airing throughout the Games-time period in other countries including Canada, China, Japan, Germany and other markets across Europe. In addition, the Ronald McDonald vignettes will run in movie theaters across the US from 1-28 February 2006 before G and PG rated movies.

McDonald's executive VP and global chief marketing officer May dilon says, "We are continuing to let our 'forever young' brand attitude shine through in this entertaining Olympic-Games themed advertising that's all about having fun and getting active. As we have throughout our 30 years of Olympic Games support, we want to connect with consumers across the world through this premier sporting event. Customers have told us that our advertising helps bring the Games to life for them in unique and surprising ways."

The playful vignettes test Ronald McDonald's winter sports skills. Three fun vignettes feature Ronald McDonald, McDonald's balanced, active lifestyles ambassador, training for winter sports including aerials (freestyle skiing), ski jump and pairs figure skating, while commentators and fans watch in surprise.

The three 15-second ads, developed by Leo Burnett USA (Chicago), build on the popular creative approach developed for the Athens 2004 Olympic Games, in which Ronald trained in diving, synchronized swimming and hammer throw.

The Olympic Dreams TVC brings a young boy's Olympic dreams to life using live action and computer-generated imagery (CGI) effects. The 30- and 60-second spots transport the boy from his real life environment to a world of adventure and excitement, as he executes extraordinary moves, from maneuvering a soccer ball through a magical village, to snowboarding off the moon.

On-the-Ground in Torino McDonald's Italy will showcase its own Olympic Games-inspired,
Italian style look of the Games through outdoor creative placed around host city Torino. The vibrant, contemporary designs will be showcased on
billboards and banners in a variety of locations from the airport to transit stations. Spectators will find other surprises around Torino, including an oversized McDonald's Famous Fries box filled with ski-like fries.

The outdoor creative complements the variety of activities McDonald's has planned in Torino including feeding the athletes, officials and media at the
Olympic and Paralympic Games; honoring and recognizing McDonald's Olympic Champion Crew; and demonstrating its commitment to balanced, active
lifestyles.

McDonald's markets around the world will utilise a variety of marketing approaches to help consumers experience the Olympic Spirit. For instance,
McDonald's Canada will feature an Olympic hockey team mini-jersey promotion, as well as a Gold Medal Meal (Big Mac Extra Value Meal), from which
a portion of sales will go to help support Canadian athletes preparing for the 2010 Olympic Winter Games. McDonald's Italy will feature a special SMS promotion with Worldwide Sponsor Samsung, while McDonald's Japan will broadcast the Games in select restaurants and launch an Olympic Games and Italian-themed menu.

Across Europe, Olympic Games-themed packaging
will be featured in McDonald's restaurants, while the U.S. will run a premium chicken sandwich promotion nationwide and will feature Olympians on packaging.
In addition, McDonald's markets across the globe are working with their National Olympic Committees and Olympic athletes, hopefuls and moms, to share
the important message of energy balance.