MUMBAI: online marketplace eBay India has launched Want It Now, a completely buyer centricfeature, where buyers can demand unusual or unavailable products and sellers can cater to this demand.

Want It Now is designed to cater to just such products that are not available on market shelves under any category, states an official release.

The Want It Now post offers the sellers an ideal opportunity to gauge what the buyers are looking for. Put simply, Buyers post a message to 'Want It Now' with a description of what they'd like to buy, and sellers are allowed to respond to the specific query with a range of their offerings.

The new section recently introduced by eBay India is a first of its kind feature that gives online shopping a whole new meaning. A feature where you don't wander around the thousands of listings but just send in a request and wait for thousands of sellers across countries to fulfill them for you, the release adds.