Mudra Marketing Services CEO R Lakshminarayanan said, "We believe in providing
the best to our clients by implementing an effective quality management system
that will make us better focused in meeting our customers' requirements. This
certification means that our customers are assured of our commitment to the highest
standards of operations. It's indeed a huge achievement for Primesite." Primesite
president Indrajit Sen said, "We are the first Indian company to be certified
for visual merchandising, retail design and execution and strategic visual communication.
Our customers, employees and partners will benefit as a result of this certification
that validates the industry's most exacting requirements for quality procedures.
By means of achieving this certification, we have underscored our commitment to
distinction in our industry, as well as every aspect of our business." "This
certification means participation and a major commitment from Primesite employees.
With a national network of teams and customers around the country, these unambiguous
and concise procedures will guide us in conducting business more efficiently and
partner with our customer's initiatives," said Primesite general manager
Kaushik Chakravorty, who was also the management representative for Primesite's
ISO implementation endeavour. In its evaluation, DNV acknowledged that Primesite
had achieved standards of excellence in the areas of business development, designing,
vendor management, operations and maintenance, customer focus, leadership, people
involvement, process excellence and continuous process improvement. | 
