MUMBAI: Kingfisher Airlines has announced the launch of a new promotional campaign aimed at entertaining guests who fly Kingfisher Airlines. Beginning 1 March through 13 March, every day one lucky winner will be chosen from every flight across all destinations serviced by Kingfisher Airlines.

The winner will be chosen on a random basis in-flight by way of a lucky draw to determine the lucky seat or Hot Seat of the day. The person sitting in the Hot Seat will get a personal copy of the Kingfisher Swimsuit Special Australia 2006 calendar, states an official release.

Nearly 1000 lucky guests sitting in these Hot Seats will walk away with the calendar during the promotion period, the release adds.

Lucky guests who are allotted the chosen Hot Seat will simply have to present their boarding pass, duly certified by the cabin crew, on arrival at their destination and collect their own copy of the Kingfisher Swimsuit Special Australia 2006 Calendar.

Sharing the motivation behind the introduction of this new and innovative promotional campaign, Kingfisher Airline marketing head Girish Shah commented, "The launch of the Hot-Seat-of-the-Day campaign is yet another effort towards ensuring that we go that extra mile in providing our guests with an unparalleled overall experience. Having redefined the service experience in the Indian skies, the focus will always be on innovation. The Kingfisher calendar holds a special place in our heart as it's a successful extension of the mother brand and we are proud to be associated with this award-winning work of art."

In a recent development, Kingfisher Airlines was bestowed the 2006 Award for 'Service Excellence for a New airline' by Skytrax, a UK based specialist global air transport advisor. The Skytrax Awards for Airline Excellence provide the most prestigious recognition of outstanding Quality Excellence for product and customer service delivery across today's world airline industry.