MUMBAI: Hewlett Packard India has signed Bollywood star Shahrukh Khan for its mega promotion Yeh Hui Na Baat. Shahrukh will be featuring in the promotion for Compaq Presario range of notebooks and desktops, which is scheduled for a national kick off on 1 March.

Compaq Presario's 360 degrees marketing campaign covering print, electronic media, radio, outdoor, sales promotion and merchandising will reach out to consumers across the country with Shahrukh.

HP PSG India VP Ravi Swaminathan said, "As industry pioneers in home computing and mobile computing across the world, we have continuously worked towards positioning PCs as a Must-Buy consumer durable product. This Compaq Presario promotion with Shah Rukh Khan is an attempt to reach out to consumers across India and reiterate the Compaq promise of a world-class product, distribution and service quality that the brand offers.

"Compaq Presario offers consumers a brand value, highlighting leadership, success, performance, passion, universal appeal and the best in its field which brings alive the association with Shahrukh in this promotion."

Khan says, "In the 21st century, desktop PCs are not only a boon for professionals but also a useful aid in children's education. I have seen computing add tremendous value to me, both at work and at play - inside the home and on the move. I am a technology buff, my latest passion is playing games on my laptop, which is really addictive."

"It was an easy choice for me to associate with the promotion for Compaq Presario, which is a smart machine for smart individuals and the undisputed champion in the PC market. Smart I am, ain't I?,"said Khan.

Shahrukh kicks off the promotion Yeh Hui Na Baat today and will be run across the country, over the next month. As a part of the promotional offer, Compaq Presario is additionally offering a HP Deskjet Printer with purchase of every Compaq Presario Desktop computer and a mobile internet card worth Rs. 6500 with purchase of every Compaq Presario notebook, free of cost.

"The Yeh Hui Na Baat promotion reminds me of my blockbusters where people have always walked out of the cinema halls, feeling satisfied that they got more for less. I am sure that their experience with Compaq Presario will be equally satisfying" adds Khan.