MUMBAI: Shemaroo has released the VCDs and DVDs of the film Family Ties of Blood. It stars Amitabh Bachchan and Akshay Kumar.

Shemaroo has curbed the show of any cigar or smoking imagery in all the promotional activities of the movie's Home Video release. The focus has been to showcase the impact and theme of the film using an imposing larger-than-life image of Amitabh Bachchan.

Always socially conscious about the impact and reach that VCDs and DVDs can have, Shemaroo's move comes on the wake of the concern raised by the National Organisation for Tobacco Eradication on the cigar smoking imagery that was shown in the theatrical publicity of the film.

Hence all publicity material, promotional trailers in Shemaroo VCDs and DVDs, promotional trailers on television and allied communication to generate awareness of Family's Home Video release will be seen with high-impact scenes and images from the movie but sans cigar.