MUMBAI: The marketing and communication agency ByDesign has won new businesses amounting to an estimate of Rs.14 crores. The agency wins a slew of blue chip accounts such as J K Helene Curtis, BreadTalk, Pantaloon Retail's ALL brand, K. Raheja Corp, Benzer Group's Center One Mall, Sanjeev Kapoor's Khazana, Mediascope Publicitas and Vintage Cards.

ByDesign managing director Rahul Gupta said, "Bigger network agencies were pitching for the accounts but we beat them because we demonstrated our ability to think in innovative ways across all marketing platforms and to apply creativity across holistic and 360 media opportunities. ByDesign now handles clients in all the major verticals and we are excited about building brands for our new clients by leveraging our strategic and creative firepower."

Founded by Rahul Gupta in 1994, By Design is a Mumbai-based, one-stop source for strategically sound, synergised, cutting-edge creative communication solutions. Their range of services includes advertising, films, promotions, direct marketing, identity programs and interactive media.