MUMBAI: Omnicom Group's "Brandtailing" arm Zimmerman Advertising has announced that it has partnered with FastChannel Network, Inc., a provider of business intelligence and workflow solutions for the advertising industry, to deliver an unprecedented standard of television advertising accountability to Zimmerman clients.

Utilising FastChannel's newest media intelligence technology, Echo
Insight(TM), Zimmerman is now monitoring their clients broadcast advertising to ensure that the right creative was played on the right schedule with the right quality. Echo Insight ensures that campaign execution errors are identified in near real-time, allowing timely adjustment and avoidance of lost opportunity.

Zimmerman's executive VP Media Services Fred Zuckerman said, "We've electronically integrated both our media buying and trafficking
systems with Echo. Subsequently, all 75 of our media buyers and planners in all of our offices gain real-time access to quality problems, execution issues and, most importantly, missed airings."

"Our team also benefits from easy 24/7 desktop access to recordings of the actual broadcasts. This completely removes any of the guesswork we've previously encountered when trying to reconcile airplay discrepancies. At Zimmerman, we're all about measurable metrics, accountability and ROI. Echo Insight is very easy to use and provides us the accuracy and accountability we require. Our clients are all performance based and they look at time as perishable windows of opportunity. If our communication is not distributed, our clients missed a selling aperture," added Zuckerman.

FastChannel president and CEO John Roland said," Echo Insight, used in conjunction with our Reach distribution service, provides advertisers a cost effective, end-to-end broadcast advertising solution. More and more advertisers are demanding greater accountability in all aspects of their advertising relationships. Zimmerman is a leading-edge agency and we're proud they have selected Echo Insight to be part of their daily workflow."

Advertisers spend nearly 40% of all advertising dollars on television
spots. However, despite the best efforts of broadcasters, these advertisers have been at a loss to know whether their advertisement ran as intended-as scheduled, in its entirety, and presenting the highest quality depiction of the brand. Not only are advertising dollars wasted, but opportunities are lost and brand images potentially compromised. FastChannel's Echo Insight provides advertisers the intelligence and tools necessary to accurately track, identify, recover and adjust while their campaign is still in effect.

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising is currently the 18th largest advertising agency in the United
States, with more than 800 full-time associates and offices throughout the country including New York, Los Angeles, Washington, DC, Chicago, Dallas, San Francisco and Atlanta.

Through the FastChannel Intelligence and Control platform customers leverage an integrated suite of intelligence and workflow tools designed specifically for the advertising industry-competitor tracking, creative and production resourcing, broadcast verification, and broadcast asset management. The company also features an online media distribution network, with more than 5,000 advertisers and agencies, and 21,000 online broadcast and publishing destinations.