MUMBAI: The departmental store chain Big Bazaar is launching a new commercial to promote its latest 'The Great Exchange Offer'. The commercial portrays how customers can exchange any old and broken items (junk) and get new products at a discounted price from Big Bazaar.

The 30 seconds film unfolds through the eyes of a cabbie in a busy city street, he is intrigued by the disruptive visual of a well -dressed office executive carrying a bundle of old newspaper and walking through a crowded place.

The cabby then notices a young office going lady in western wear carrying a rusty bucket filled with broken utensils, the cabbie is absolutely confounded but continues to follow her with a broken tyre in his hand and comes across another absurd situation of a highly placed executive in a chauffeur driven car with a broken commode on the top of the car.

Penultimate situation reveals everybody is heading towards Big Bazaar for the exchange offer; the cabbie comes out of the store happy and excited after getting an amazing deal for his junk tyre.

Moving images are interspersed with supers that hi-light the amazing prices a consumer can get for his junk. The sound track uses a typical kabada guy's shout as he walks through city street calling for junk.

The sleek look, the build up of the film along with the unconventional sound track gives the film a very refreshing feel.

The Mudra creative team of Bhushan Kumar and Mahendra Bheda have worked behind the commercial, while the account is managed by Sonali Ryan and Suman Chakraborthy.

The month of January and February is generally a low-key affair in terms of customer footfalls and revenue generation. Innovative, out of the box promotions is one of the effective ways to draw customer attention and shore up the revenue. Historically Exchange schemes have been used to induce better sales, it also has a strong appeal with the Indian mindset of getting value even for their junk, states an official release from Big Bazaar.