NEW DELHI: Rediffusion-DY&R- Public Relations has appointed Lokesh Tiwary as president. After spending nearly 16 years with Enterprise Nexus, Tiwary has decided to move on.

Having started his career with Enterprise Nexus in 1990 (then Enterprise Advertising), Lokesh rose to the position of vice-president of the Delhi branch of Enterprise Nexus and then took over as President, Enterprise Public Relations in August 2004.

While in advertising, he has worked extensively across various industries for clients such as General Motors, LML, GSK, Tata Tea, Hero Cycles, Radico Khaitan, Dabur, Sony India and Usha International, an official statement said here today.

The statement quoted Rediffusion-DY&R CMD Diwan Arun Nanda as saying," Lokesh is a great asset to have on board and we are absolutely delighted to have him at the helm of our PR business. Lokesh brings along with him tremendous experience in advertising and public relations, which is bound to make us offer superior value to our clients."

According to Tiwary, "Sixteen years is not just a long time, but a lifetime. But as they say, all good things must come to an end. Enterprise has been a home to me, a place where I began my career, a place that bred the best talent that this industry has ever seen, and a place that was responsible for some of the most memorable campaigns done in this country. Moving on has been the hardest decision that I have perhaps ever made."

When he moved to head Enterprise Public Relations, a year and a half back, the mandate from the management was clear: revive Enterprise Public Relations. In a matter of just 12 months, the agency grew by over 40 per cent, adding several businesses to its kitty.

Talking about his new assignment Tiwary adds with excitement that one of the first tasks cut out for him is to nurture talent and "invest thoroughly in training", as the company operates in a very dynamic industry.

Rediff-DY&R in these years has built a diverse portfolio of clients ranging from multi-nations, Indian conglomerates to home grown entrepreneurial ventures. Its client portfolio includes Bharti, Oracle, Toyota, JK Group, Seimens, Virgin Atlantic, SriLankan Airlines, CavinKare, Amway, Archies, Cartoon Network, Grand Group Of Hotels and PVR.