MUMBAI: Ogilvy Public Relations Worldwide (Ogilvy PR) has promoted Lisa Osborne Ross and John Bell to executive vice president.

Bell will oversee the firm's expanded Creative Studio including a comprehensive digital influence expertise addressing the emergence of personal media. Whereas, Osborne Ross will lead the agency's long-standing diversity outreach activities, which includes initiatives impacting multicultural audiences, women and people with disabilities.

"Lisa and John's promotions are a direct reflection of Ogilvy PR's ongoing commitment to and substantial experience in the diversity communications marketplace and our focus on bringing clients closer to understanding all communications mediums. In addition, it reinforces the agency's dedication to elevating senior level talent and providing our clients with access to the best industry thinking. John and Lisa have been and will continue to be vital to the growth of our business," said Ogilvy PR global CEO Marcia Silverman.

Earlier this year, Bell launched Ogilvy PR's 360 Degree Digital Influence offering significantly expanding the capabilities of the agency's Creative Studio/Interactive team. Through this offering, clients have an opportunity to better understand what is being said about their brands and issues in online personal media communities, ultimately enabling them to participate strategically in these conversations throughout the digital landscape.

Through Bell's leadership, the Creative Studio is expanding its role to provide clients with creative expertise from strategy through execution across mediums including print, broadcast, and interactive.

Under Osborne Ross' direction, Ogilvy PR will continue to build on its rich history of developing and implementing culturally relevant, effective and award-winning outreach campaigns for diverse audiences.