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| Indiantelevision.com's
Kidology |
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| Disney's Starwave Mobile
signs five new licensing deals |
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| Indiantelevision.com
Team |
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| (13 February
2006 5:00 pm) |
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MUMBAI:
Starwave Mobile, a mobile licensing and publishing unit
of the Walt Disney Internet Group (WDIG), has entered
into exclusive licensing agreements with five popular
entertainment and lifestyle brands, including footwear
and apparel company AND 1 and Mondo Media's cult hit
Happy Tree Friends as well as upcoming film Alex
Rider: Stormbreaker, astrology phenomenon AstroStyle,
and Chub City, a new toy line by Jada Toys.
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Content
for each brand currently is in development and will
include a variety of mobile services and entertainment,
ranging from video, graphics and ringtones to informational
services. Specific offerings will vary between properties.
"The
explosion of the mobile content market, particularly
within the entertainment and lifestyle genres in which
these brands play, continues to fuel Starwave Mobile's
growth. We look forward to collaborating with each
of these new licensees, providing the brands with
a swift path to consumer handsets and exposure to
new audiences," said Starwave Mobile executive
vice president and general manager Larry Shapiro.
The
new Starwave Mobile licenses include:
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Alex
Rider: Stormbreaker - Stormbreaker,
the first in a series of eight best-selling novels
about the adventures of hip young spy Alex Rider,
is set to make its film debut in August 2006 through
the Weinstein Company in North America. The film
is a Samuelson Production and stars Sarah Bolger,
Robbie Coltrane, Stephen Fry, Damian Lewis, Ewan
McGregor, Bill Nighy, Sophie Okonedo, Alex Pettyfer,
Missi Pyle, Andy Serkis, Alicia Silverstone, Ashley
Walters and Mickey Rourke. Starwave Mobile will
publish a full lineup of mobile offerings based
on the film.
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AND
1 -
Starwave Mobile will unleash mobile access to the
world of basketball, both in the playground and
on the court, with AND 1 (www.and1.com), maker of
performance basketball footwear and apparel "for
players with serious game". Well-known for
its worldwide streetball phenomenon, The AND 1 Mix
Tape Tour, the company is all about ball. AND 1
offers a complete product line for those who hoop,
including footwear, apparel, accessories and array
of products including mix tape DVDs and an upcoming
streetball videogame.
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AstroStyle
- From the official astrologers for Teen
People magazine and AOL's Teen Channel, Astrostyle's
mission is to empower women and girls to express
their individual style through their astrological
sign. Developed by the AstroTwins, identical twin
sisters Ophira and Tali Edut, AstroStyle (www.astrostyle.com)
puts a fresh and hip twist on traditional horoscopes.
As part of the new licensing deal, Starwave Mobile
will develop an astrological mobile application
based on AstroStyle's dynamic service, which applies
astrology to style, celebrities, life and romance.
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Chub
City -
Produced by Jada Toys Inc., Chub City (www.chubcity.com)
is a toy line of "tricked out" die-cast
and radio-controlled cars and hip, young characters
who are passionate about sports, art and music.
Although each of the characters has a very different
personality, they are bonded by their love for tricked-out
rides and their quest for stardom and success. Starwave
Mobile will develop content based on the toy line.
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Happy
Tree Friends - Cute, cuddly and horribly
wrong, Mondo Media's Happy Tree Friends
stars a host of adorable animated forest animals
that face eye-popping calamities at every turn.
What started as a series of animated online shorts
in 2000 has since made the transition from cult-hit
status to a mainstream international online, DVD,
and television phenomenon as seen on G4 TV. Via
the agreement brokered by Signatures Network, the
exclusive licensing agent for Happy Tree Friends,
Starwave Mobile and Mondo Media will ride this momentum
to the mobile space with content, including video,
voicetones and mobile greetings.
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