Disney Channel is encouraging kids to send in their mother's picture in a dancing pose along with a write-up in two or three sentences expressing why they think their mother is the coolest. Entries would qualify when they are accompanied with a wrapper of the Pears Junior soap.

The contest begins on 19 February and will run till 25 March 2006. Disney judges will then shortlist 100 entries. These 100 families will win a special certificate from Disney Channel and their names will also feature on the channel. The next leg of the contest will feature five finalists from the hundred who would be flown into Mumbai for a dance competition.

As part of the on-air prize for the winners, this dance contest will also be aired on Disney Channel. The mom and kid dancing duo who register the maximum number of votes stand to win a grand prize - an all expenses paid fun-filled trip to Hong-Kong.

Walt Disney Television International (India) director - marketing and communications Tushar Shah said, "Disney Channel believes that it is important to entertain kids with active participation from their families. We are constantly evolving and introducing innovative experiences for our kid viewers both as on-air and off-air fulfillments. Unique concepts and family-inclusive events and contests have been our forte in ensuring that our viewers and partners continue to embrace our channels."

HLL vice president- skincare Ashok Venkatramani said, "Hindustan Lever Limited has launched Pears Junior Bathing Bar, an exciting new product specially designed for children. With a lively pink colour and a strawberry fragrance, Pears Junior is all set to delight children. Now you can forget the tears and tantrums and put the fun back into bath time. Pears Junior is very proud to be associated with the Disney Channel and this seems to a very interesting platform for kids and families to showcase their talents."

Kids participating in the contest must include details such as name, age, address, telephone number, school name and the mother's name. Entries should be sent to Disney Channel before 25 March, 2006.