MUMBAI: Sania Mirza has been roped in as the brand ambassador for Coca-Cola's Sprite and will feature in its new TV commercial. The commercial will go on-air from 11 February.

Confirming Coca-Cola's partnership with Sania Mirza, Coca-Cola India vice president marketing Vikas Gupta said, "Sprite is a no nonsense brand - with an in- your-face and chilled out approach to life. Our communication has always exalted the brand as the thirst quencher, and baaki sab bakwaas. The current commercial retains this theme, yet interestingly incorporates Sania into the story. Like the masses we at Coca-Cola India too admire Sania not only for her game but also for her direct speak and unpretentious approach to her achievements."

Mirza added, "Honestly, Sprite has always been my favorite drink. It has stood for a refreshing youthful attitude - one that I identify with. It's got this cutting edge straightforwardness. I relate to it since it is similar to my outlook in life. Being a part of Sprite's campaign is quite exciting for me."

The ad delivers an honest message through a cutting edge humorous scenario. A quirky, pretentious teen age guy rudely discovers that Sprite quenches Sania's thirst and refreshes her, and has nothing to do with her success.

The commercial has been produced by Sabal Sheikhawat and his production company Big Picture Company. Ogilvy & Mather Delhi is the creative agency for Sprite.

The company believes this campaign will connect with today's youth, all of whom have realised that they need to work hard to achieve their desired goals instead of sitting around waiting for a miracle to happen.