McCann-Erickson bags Barclays Bank creative duties

Indiantelevision.com Team

(27 December 2006 8:12 pm)

MUMBAI: McCann-Erickson has won the creative account for Barclays Bank (of UK origin). McCann-Erickson is the first creative agency Barclays Bank has partnered with in India. The size of the business is estimated to be Rs 150 million. The media duties have gone to GroupM’s Motivator.

McCann-Erickson India executive chairman Prasoon Joshi said, "We will study the way Barclays Bank is positioned across various markets."

So far, Barclays has ventured into corporate banking in India, but will soon also launch retail banking nationally, which will reflect in its communication.

Barclays is a UK-based financial services group with an international presence in Europe, the US, Africa and Asia. It is engaged primarily in banking, investment banking and investment management.