| SAMRAT's
modular design makes it possible to simultaneously promote up to 10 brands, thereby
enabling cost sharing among various brands, he added. SAMRAT will also
tap shandies and melas that are big cluster points for rural consumers. Three
village markets can be covered in a day reaching out to about 12,000 people each
day. As per Sanguine estimates, a fleet strength of 800 vehicles are required
for covering every village each quarter in South India alone. In addition
to promotion, events and communication, SAMRAT will also be a rural distribution
and retail vehicle. This will not be confined to FMCG products. In July
2006, Sanguine Media acquired Godavari Ads, a specialised rural marketing and
event management services company. Godavari Ads has been servicing corporate clients
like Coca Cola, ITC, GSK, Britannia, Dabur, Nestle, NFCL, GTC & Dalmia Consumer
Care. Godavari has operated more than 85 vans per month for providing rural marketing
services across South India. Sanguine has recently taken over Rohinie Media;
a Coimbatore based media company, having a presence of over 10 years in media
related activities. Rohinie media is providing sales promotion, print media advertisingand
rural marketing activities to various clients based in Coimbatore and Madurai
region. | 
