Indiantelevision.com Team

(23 December 2006 6:00 pm)

MUMBAI: Travel services company Yatra Online has announced the appointment of Nikhil Rungta as head of marketing.

He is responsible for all online and offline marketing initiatives for Yatra. He is a part of the core team creating strategies to achieve business objectives.

He comes to yatra.com from McCann Erickson where he was client servicing director working on brands like Microsoft Xbox 360, MasterCard International, HP Compaq and Dabur. He was responsible for the launch of Xbox 360 in India and was instrumental in the development of India specific communication strategy for MasterCard and HP Compaq.

Apart from these he has worked on the marketing and communication strategies for a variety of brands like NIIT, ISB, Real Fruit Juices, Sony Aiwa, LG Electronics and Revlon.

Before moving to advertising he was product manager with Shaw Wallace & Co., handling beer brands like Royal Challenge and Haywards 5000.

Yatra.com will help businesses and consumers to book airline, railway and bus tickets and reserve hotel rooms and car rentals by calling Yatra's call center, or by going to the website. Yatra will provide travel-related information, pricing, availability and reservations for airlines, hotels, railway, buses and car rentals across 5000 large cities and small rural areas throughout India.

Yatra's multi-language customer service center will enable business and family/leisure travelers to make well-informed and cost effective bookings 24 hours a day or night, 365 days a year, through its online, call center and mobile support.

Yatra customers will benefit from first priority booking and customized travel packages and deals for multiple large to small hotels, airlines, railways, buses and car rentals at the lowest prices, as a result of strategic relationships with the leading travel suppliers. The company will also offer free travel-related news and travel advisory services to a wide range of people.