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Aegis is also eyeing acquisitions in the digital space, Lerwill says. There
is major growth potential in the digital media segment, which he
believes is still underserved in India. Only 2-3 per cent of media
usage lies in the digital space but this is likely to boom, he points
out.
With Percept buying out Aegis' 51 per cent in Posterscope India,
Lerwil says the effort will be to first tap the internal clients
for out of home business and then spread out. Percept will have
to return the Posterscope brand, he adds.
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