Indiantelevision.com Team

(20 December 2006 9:20 pm)

MUMBAI: After associating with movies like Dhoom 2and Don, Radio One is now launhing the Bhagam Bhag race. Co-inciding with the launch of the film, Bhaagam Bhaag, the Bhaagam Bhaag Race will see the listeners of Radio One FM 94.3 run with their favorite RJ’s on 24 December.

Bhaagam Bhaag Race will start from Lokhandwala (Pyaar ka) Signal and end at Cinemax cinemas at 9:30 am 24 December.

Radio One VP operations Shariq Patel said, "The whole idea came from the film itself. Since the movie is a race-against-time comedy thriller, so we decided to organise a run along with the screening of the film to celebrate the film in itself."

Radio One VP programming Vishnu Athreya adds, "I think with Don, Radio One has begun to be known for its associations creatively with movies. With Bhaagam Bhaag we just strengthen that positioning."