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The calender has been shot in the locales of Goa by ace photographer
Sudhir Ramchandran who is also its conceptualiser.
The calender has been shot at different hours from twilight to
dawn to suit the mood, with 20 mashaals, 18 mirror balls, 16 speakers,
15 chairs and a dozen boom boxes, the company said.
Recently, Zee Music had also come up with a calendar initiative
with John Abraham.
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The
main purpose of this theme was to bring out a Vj's personality in
every way, Channel [v] head honcho Amar K Deb stated. All the girls
were assigned a different genre of music ranging from hip-hop to electronic
to bring out a different mood and effect in every picture.