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Commenting on the new development, Manish Porwal executive director
India-West said, "Starcom is a confluence of experience and
youth and Starcom Bangalore is envied for its passionate team that
has kept the clients and the consumers thoroughly engaged. What
made us choose Sindhuja for the role was the fact that she had the
experience and a keen understanding of the craft and the market
and was equally enthusiastic to unlearn and then learn the tomorrow
of communication that we are keen to get ready for.
"She, we are sure, will add even more strength to the team's
understanding of media and client business. Its an honour to have
someone who was recognized as one of the future leaders of the industry,
in 2003, amongst us. She now leading our Bangalore office, It is
our privilege to give her what the critics had identified her for."
Starcom Bangalore general manager Sindhuja Rai said, "With
increasing media fragmentation and division of consumer attention
span, delivering communication to the consumer is becoming even
more challenging. What intrigued me was that Starcom seems to have
understood this challenge much better than most others and have
invested resources in working out capabilities to deliver holistic
communications solutions to get that attention.
"What captivated me finally was the over-awing vibe that one
gets the moment you step into any SMG office and you realize what
passion, focus and team-work means. I am delighted to join this
team which understands the future and is, in true sense, a communications
specialist. I am, honesty, looking forward to a professional re-birth
here."
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