Indiantelevision.com Team

(11 December 2006 11:34 pm)

MUMBAI: Zee Music has gone a step ahead in the extension of its brand by roping in John Abraham for the The collector’s edition calendar photographed in the locales of Goa by Subi Samuel.

Commenting on the initiative Zee Music business head Irshwin Balwani said, " We try to extend ourselves a little more than just music. John suits us perfectly, since he has a mass appeal. Our target group of 15-34 is covered easily, in fact it goes much beyond that."

Zee Music has tied up with Barista, Fun Republic and various College Festivals for the display of exhibition of the calendar and with Red FM for on-air promotions.

"This is just a part of our promotional initiatives and we have some more planned for future. By next year, we would have lined up some more of brand extension exercises," said Balwani.