MUMBAI: News broadcaster CNN International has launched Digital Biz. This is an online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. Digital Biz appears on CNN's international website, http://edition.cnn.com/specials/2006/digitalbiz and provides a look at the world of digital business with news, analysis and features on areas including blogging, personal and business technology and gadgets and even gaming.

Within the Digital Biz section, Konica Minolta's six-month ad campaign features branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company's drive to draw attention to their digital business.

CNN ad sales Asia Pacific VP William Hsu says, "This partnership allows Konica Minolta to reach an upscale audience across one of the world's most successful and popular online platforms. CNN has consistently offered the audience of well-travelled business decision-makers that advertisers seek and we are delighted to work alongside Konica Minolta to this end".