Indiantelevision.com's MAM Stories Archives - 2006
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MAM Stories in the month of August
* Channel [v] unveils new public service advtg campaign
* SBI scores big on brand performance; study
* Nike unveils cricket footwear 'Air Zoom Yorker'
* Omnicom Media Group inks research deal with TiVo
* Radio Mirchi Delhi promotes ‘Hello Delhi’
* BBH chairman John Hegarty to speak at Mipcom 2006
( 31 August 2006 )
* Carat Media adopts global commns planning approach
* CASBAA TV Advertising Awards 2006 unveils month long campaign
* Dentsu Bangalore bags Amrutanjan creative biz
* Silk-n-Shine ropes in Katrina Kaif as brand ambassador
* Cleartrip launches Small World; joins Lonely Planet
( 30 August 2006 )
* Dainik Jagran, Bhaskar lead newspaper readership
* Zee News launches 'The Prince of ..' on Games2Win
* 68 million C&S homes in India: NRS 2006
* Hero Honda Splendor+ lead customer s'faction ratings
( 29 August 2006 )
* Bipasha Basu & Zayed Khan to endorse Pantaloons
* Google and eBay enter into click-to-call ad deal
* mobile2win wins Red Herring Asia 100 award
* Ogilvy India makes senior management changes
* Disney's Sanjay Reddy appointed Pearl Media CEO
* Samsung develops 70 inch LCD panel
( 28 August 2006 )
* Red FM marketing campaign highlights driver property Morning No. 1
( 26 August 2006 )
* Initiative wins media duties for Saregama India
* Lintas IMAG to hold Images 2006
( 25 August 2006 )
* Nielsen reports 1.1% increase in US TV households for 2006-2007 season
* Radio Mirchi to air 'Don ke saath Kaun?' contest
* IMG appoints Balakrishnan Nair as South Asia head
( 24 August 2006 )
* India Brand Summit takes place next month
* R&PM:Edelman unveils reputation pyramid model
* Indian and global consumers buy into globalisation
* Radio Mirchi swells ad rates by 25%
* B4U Movies UK in marketing alliance with Orange
* Arvind Brands brings 'Wrangler' to Bangalore
* Marketing guru Lenskold lends ROI strategy to India
( 23 August 2006 )
* Monster taps Tony Balfour as Asia Pacific president
* Omnicom agencies top 'Creativity' 2006 rankings
* Youth look to ads & friends when making decisions
( 22 August 2006 )
* Zee Business institutes Pinnacle Awards
* GE Money ropes in Dhoni as its first brand ambassador
* Sharapova dispels 'Pretty Girl' image in Nike campaign
* Mainardo de Nardis appointed as CEO Aegis Media
* Cancelled tri-series costs Ten Sports Rs 500 mn in ad revenue
* Media e2e, Rizvi Inst. to hold seminar on branded ent.
* Jackie Chan does a bird flu warning PSA
* Leo Burnett Worldwide names Morales as EVP/ECD on global Samsung business
* AMPAS appoints TBWA\Chiat\Day LA as its AOR for 79th Academy Awards
( 21 August 2006 )
* WPP acquires US PR firm DSG Strategies, Inc
* Sponsors view creative integration for MTV Awards
* Public place mag reading bring value to advertisers
* eBay claims good response to Priyanka marketing initiative
* WPP revenue up 16% to $5 billion+
( 19 August 2006 )
* MindShare retains the Dubai Intl Film Festival account
* Nadal named global brand ambassador for Kia Motors
* Being mindlessly global or hopelessly local passé
* Invest in Brand India, says commerce minister Nath
* Organised retail showing signs of traction: Raghu Pillai
* PRCAI to bring together worldwide PR consultancies
* WPP invests in online game publisher WildTangent
* Global paid product placement spends up 42%
( 18 August 2006 )
* Entertainment quotient, key driver for media business
* Branded entertainment: The next big thing
* Industry dwells on technology, marketing & research
* Starcom launches media planning tools M*Orchestra, Tardiis
* Mediaedge:cia bolsters global Sony Ericsson team
* TNT & MasterCard to unveil drama 'Late..' on 19 Aug
( 17 August 2006 )
* Bhaskar Group launches Yo magazine for children in Chandigarh
* MSN India offers 'KANK' content
* WPP invests in online game publisher WildTangent
* ICC to kick off Champions Trophy promotions in India
* McDonald's promotes 'Cars' with 'Happy Meal' contest
* Star India extends pact with Heroes Project
( 16 August 2006 )
* RMAAI announces rural marketing case studies contest
* Sony Ericsson chooses four ad agencies for global pitch
* Hungama triumphs at PMAA 2006 Awards
( 14 August 2006 )
* Coke releases test results confirming safety of drinks
* Zenith Media acquires Moxie Interactive
( 12 August 2006 )
* Capgemini launches first advertising campaign in India
* NGC announces key movements in its ad sales division
* BPL Mobile to invest in 100 cr in Project Rapid Growth
( 11 August 2006 )
* Compaq Presario ties up with 'Kabhi Alvida Na Kehna'
* Mauj Telecom launches mPremiere with 'KANK' content
* Fair & Lovely to launch Twenty20 cricket tournament
* Uttaranchal Tourism Board, BBC to promote tourism
* Govt. reinforces ASCI code of self regulation in TVCs
* New logo of Chhatrapati Shivaji Intl airport unveiled
* Omnicom Group Inc. acquires Rodgers Townsend
* Percept aims to become a $ 1 billion company by 2010
* DHL India bags DMA Leader award for OgilvyOne's ad
* Henkel's Pril moves to TBWA\India
( 10 August 2006 )
* Turner goes the whole hog to promote 'Galli Galli Sim Sim'
* e-Choupal & Lintas' Intellect set up Bharat Barometer
* Lenovo Group unveils Beijing Olympics campaign
* Madison launches shopper marketing consultancy
* Bose SoundDock unveils black model
( 9 August 2006 )
* Nandu's ties up with TBWA\India for disruptive marketing
* Winner of Hyundai 'Das lakh ka chamatkar' announced
* Dadiseth is Omnicom India's non-executive chairman
* Under Armour named NFL's official footwear supplier
* P&G picks Bases as global supplier of sales forecasting
( 8 August 2006 )
* CMCG India bags Ford India, ICC PR assignments
* eBay looks to change the way airtime is sold in the US
* Viacom, Mattel to take part in Brand Licensing show in London
* Neca gets license for Harry Potter franchise in Asia, US
* NGC goes online to promote ‘Megastructures 2’
* Unitech to sponsor Sri Lankan cricket tri-series
* Meridian Mobile launches Fly Mobile phones in Bangalore
( 7 August 2006 )
* Dish dishes out 2-fold awareness campaign
* Sunfeast & Udaya announce Kannada Awards 2006
* WPP'S Grey Healthcare Group acquires Catalyst
* London forum to look at brand benefit from Fifa Cup
* VFI's campaign to educate on piracy terrorism nexus
* Fonterra appoints BBDO and OMD as AOR agencies
* Tim Murphy named new head of MindShare's ATG unit
( 5 August 2006 )
* FTPGI, Media & Marketing forum to kick off on 17 Aug
* Aegis acquires Mediaforce in the Philippines
* Pizza Hut gets local with 'Great Indian Treat'
* Bagpiper hosts 'Ajay Se Panga' Contest