Indiantelevision.com > Media, Advertising & Marketing Watch > AMPAS appoints TBWA\Chiat\Day LA as its AOR for 79th Academy Awards

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AMPAS appoints TBWA\Chiat\Day LA as its AOR for 79th Academy Awards

Indiantelevision.com Team

(21 August 2006 2:00 pm)

MUMBAI: The Academy of Motion Picture Arts and Sciences (AMPAS) has appointed TBWA\Chiat\Day Los Angeles as its advertising agency of record for the 79th Annual Academy Awards telecast next February.

The appointment, announced by director of marketing Beth Harris, marks the first time that the Academy has hired an ad agency to produce a fully integrated promotional campaign for the Oscar telecast. The campaign will include television, outdoor and print advertising.

"We are looking forward to a creative partnership with TBWA\Chiat\Day. The agency's creative reputation, coupled with its innovative approach to helping brands connect with audiences, was integral to our decision to work with them to create a campaign to promote the 79th Annual Academy Awards," said Harris.

"This is a dream assignment. The Oscars are one of the ultimate global brands with the power to capture people's imagination, and we are privileged to play a part in conveying the excitement and celebration of the Academy Awards," said TBWA\Chiat\Day Los Angeles president Carisa Bianchi.

TBWA\Chiat\Day is part of TBWA Worldwide. Its US clients include Absolut, adidas, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti, Masterfoods, Nissan, Pennzoil, Sara Lee, Sprint-Nextel, PlayStation and Visa.

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