A
mammoth marketing and promotion activity has been
lined up in the coming few days to promote Galli
Galli Sim Sim. A 360 degree integrated campaign
comprising print, television, outdoor, radio, above
the line and cross promotions will be unleashed in
the next couple of days.
Galli
Galli Sim Sim will be one of Cartoon Network's
biggest show launches ever and coincidentally comes
at a time when the kids' channel space is hotting
up with Walt Disney recently buying out Hungama TV
to gain market share.
The
outdoor campaign of Galli Galli Sim Sim will
comprise hoardings and bus shelters. An innovative
radio campaign is also scheduled to launch in the
coming days. Turner will also be showing promos of
the show across channels like Star, Sahara One and
HBO amongst others.
An
online campaign will see email flyers going out to
the trade and marketing fraternity.
Apart
from this, the network has also launched a Galli
Galli Sim Sim Literacy Yatra, which will travel
across cities in states like UP, MP and Maharashtra.
During the Yatra, leaflets and activity sheets will
be distributed to kids in order to generate awareness
about the show.
The
Yatra was kicked off in Delhi and will travel through
small cities across these states where the reach of
television may not be that high. The floats will also
visit some villages in these states.
As
is already known, Sesame Workshop and Turner have
also tied up with terrestrial broadcaster Doordarshan
to air the series in order to tap as many kids across
India, who may not have access to the cable airwaves.
Sesame
Workshop International executive vice president Dan
Victor says, "Turner was bold enough to share
its signature show with Doordarshan so that the series
is able to reach out to a larger and wider segment
of kids across India."
Speaking
about the launch of Sesame Workshop's non-profit organization
in India, Victor says, "We have formed a non
profit organization in India called Sesame Workshop
India, which is being funded by Turner. The Literacy
Yatra is our first initiative in this respect, which
will spread about the educational television series
Galli Galli Sim Sim. This initiative will also
in a sense enhance the show and its offerings."
Also
read:
'Galli
Galli Sim Sim' to launch on 15 August on Cartoon Network
