Indiantelevision.com Team

(30 August 2006 5:00 pm)

MUMBAI: The 2006 Cable & Satellite Broadcasting Association of Asia (Casbaa) Convention to be held from 24- 27 October in Hong Kong will climax with the Casbaa TV Advertising Awards 2006, in recognition of creative excellence in multi-channel television.

This will be supported by a month-long campaign featuring three specially developed TVCs to be carried on more than 20 Asian TV networks.

"The playground of creativity is changing as fast as the Asian media environment. Great ideas are permeating further and more vitally than ever before as they ignite the value of products through the insightful delivery of the relationships between consumers, brands and channels," added Fenez.

"With the Casbaa TV Advertising Awards ranging from those for the 'Best Under 18s TVC' to the 'Most Creative use of TV', we believe that the recognition of imaginative and flexible campaigns carried on TV will be given a significant boost. We expect some very exciting entries this year," said Casbaa director of events Kevin Jennings.

The Casbaa TV Advertising Awards, will be staged in association with Media magazine and awards will be given for the categories listed below with Certificates awarded for the best in a particular sub-category. A distinguished panel of judges drawn from a wide range of expertise will evaluate this entries.

A list of the categories include :

Best Under-18s TVC
Best Business / Corporate TVC
Best Travel and Tourism TVC
Best Sports and Leisure TVC
Best TVC India / South Asia
Best TVC Greater China
Best TVC SE Asia
Most Creative Use of TV
Best Use of Sponsorship
Campaign of the Year Award