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Silk-n-Shine ropes in Katrina Kaif as its brand ambassador
 

Indiantelevision.com Team

(30 August 2006 1:00 pm)

 

MUMBAI: As brands battle it out to gain prominence in the competitive hair care segment, another FMCG major Marico has signed on supermodel and Bollywood actress Katrina Kaif as the brand ambassador for the post-wash conditioner Silk-n-Shine.


Commenting on the new face for the product, Marico Limited category head Sameer Sathpathy said, "Katrina Kaif is a true representation of our brand's values and makes a great ambassador for Silk n Shine. We are delighted to have her on board."

He added that young women of today are pressed for time and often compromise on looking and feeling good. Thus, Silk n Shine gives great looking healthy hair in five minutes.


Silk n Shine is a hair potion which contains active Fruit-Vitamin's which help in conditioning hair making it smooth, silky and giving it a natural and healthy shine giving women a renewed confidence, informs an official release.

Katrina added, "Everyday exposure to sunlight, UV rays, dust and pollution can harm your hair. Chemicals in shampoo, soap, hair dye, hair colour and hard water only add to this damage. Silk n Shine is the perfect compliment to your everyday hair styling needs, keeping your hair healthy and beautiful all day long."


Silk-n-Shine is available in four formats - a 100 ml pack priced at Rs 115, a 50 ml pack at Rs 65, a 18 ml pack at Rs 25 and the single-use 4 ml sachet for Rs 4.

 
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