Indiantelevision.com Team

(23 August 2006 8:00 pm)

MUMBAI: Pantaloons Fresh Fashion, the fashion retail format of the Future Group, has signed on Bollywood stars, Bipasha Basu and Zayed Khan, as its brand ambassadors.

PRIL president-marketing Sanjeev Agrawal said, "Bipasha Basu and Zayed Khan will add their personal style statement to Pantaloons, which will help enhance the fashion imagery of the brand. Hence, we are proud to simultaneously sign the two Bollywood icons to endorse our flagship fashion retail brand. With this, Pantaloon Retail has achieved another 'first' to add to its list of pioneering initiatives."

Actor Bipasha Basu said, "Pantaloons has a wide range of fashion wear for women and its this drive to continually provide 'Fresh fashion' that makes Pantaloons my store. It is a store that has fashion for all occasions."

Actor Zayed Khan said, "Pantaloons stands for 'Fresh Fashion' and it is this fashion edge that wants me to make Pantaloons my style statement."

This initiative claims to be the first-ever instance of a retail brand signing on two big Bollywood stars simultaneously. The Pantaloons brand will leverage their appeal, not only to metropolitan cities but also extend it to the smaller cities and towns.