Indiantelevision.com Team

(28 August 2006 9:00 pm)

MUMBAI: Google Inc and eBay Inc. have enterted in a partnership deal to benefit both companies' on text-based advertising and "click-to-call" advertising that link collective communities of users around the globe. The agreement consists of two primary components involving text-based advertising and "click-to-call" advertising functionality.

Specifically, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch 'click-to-call' advertising functionality that leverage both Skype and Google Talk globally in each company's respective shopping and search platforms.

The companies said in an official statement the financial terms for certain components of the deal involve revenue sharing, but did not disclose specific details.

"We're pleased to expand our long-standing relationship with Google to explore new market opportunities, like click-to-call advertising, that benefit both our communities of users," said eBay Inc president and CEO Meg Whitman. "People continue to evolve how they shop, communicate and advertise online. By combining the power of eBay in ecommerce and Skype in communications with Google's leadership in search and advertising, we can increase the usefulness of the Internet for shoppers, merchants and advertisers around the world."

"This agreement underscores how much we value eBay as a partner," said Googel CEO Eric Schmidt. "Our technologies will allow us to connect users to relevant advertising across eBay's international properties. By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers."

The companies plan to begin testing the text-based advertising and click-to-call initiatives in early 2007 that will be evaluated over a period of several months. The specific components and timing of implementation will depend upon initial test results, and will vary by market, largely driven by local dynamics and joint capabilities.

Under the agreement, Google will become the exclusive provider of text-based advertising on eBay outside the United States. This agreement provides Google advertisers access to one of the Internet's most robust online communities while enhancing the shopping experience for eBay buyers by making it easier for them to find the products they seek.

"Click-to-Call" advertising and technology integration
Google and eBay also plan to integrate and launch "click-to-call" advertising functionality within eBay's U.S. and international marketplaces and Google's search platform. The click-to-call capability will allow a user to click on a link or icon within a product or service advertisement to initiate an Internet voice call to participating eBay merchants or Google advertisers directly from either company's respective sites, using Skype or Google Talk.

Click-to-call advertising is an emerging e-commerce model that brings buyers and sellers together by opening up new ways for advertisers and merchants to generate customer leads using the Internet. It is particularly valuable for merchants or advertisers who may not have a website, or who currently use channels such as local directories to reach potential customers.

Starting in the near future, Skype will offer its users the option to download the Google Toolbar, to which Skype will add a custom button. The companies will also explore interoperability between Skype and Google Talk via open standards to enable text chat and online presence.

At this time, eBay does not expect this agreement will have a material impact on its financial results in 2006 or 2007.