Indiantelevision.com Team

(28 August 2006 1:30 pm)

MUMBAI: Century Communication Limited (CCL), has appointed Sanjay Reddy as the CEO for its Media Sales Arm, Pearlmedia. CCL is an integrated media & entertainment company with interests in television, films, radio and other growing aspects of the media business.

Sanjay is currently serving his notice period with Walt Disney Television International (India) as Director, Ad sales. Apart from being responsible for leading the nationwide ad sales in Walt Disney, he has executed many media innovations and alliances, establishing the channel successfully in a highly competitive market. According to the official release, Sanjay has held senior management positions in leading media companies like SET India pvt ltd., ESPN and CNBC.

Commenting on the appointment, CCL director Anand Tewari, adds,"We are delighted to have Sanjay on board. With a proven track record in the entertainment & media domain, we are confident that Sanjay will steer Pearl media to the next level of growth."

The recent restructuring at CCL has led to the appointments of Parvinder Bhatia, (erstwhile Ernst & Young), as COO, CCL Group Operations; Naresh Malik, (erstwhile Ideal Broadcast, Asia) as the CEO, Post Production Business of CCL and Deepak Deshpande (erstwhile HTA IMRB) as Head Corporate HR of CCL, the release further adds.