Indiantelevision.com Team

(28 August 2006 12:30 pm)

MUMBAI: Digital technology leader, Samsung India has announced its plans to achieve a 70 per cent growth in the digital media business in the year 2006. The digital media business, which is a new thrust area within the company's audio video portfolio, includes products like Digital Still Cameras, Digital Camcorders, Digital Audio Players (MP3 Players) and DVD Players.

“We plan to grow our digital media business by launching wow, aspirational products like the NV Series as well as by creating new product segments like the six-in-one multifunction Camcorders within the Digital Camcorder segment”, states Samsung India deputy MD R Zutshi.

The Samsung ‘NV' series in digital still cameras launched today comprises of NV10: the world's first 10 Mega Pixel Digital Still Camera (DSC); NV7: Slim Camera with powerful 7x zoom; and NV3 : World's first camera with MP3 & stereo speaker in-built function. In addition to the NV Series, Samsung has also launched 3 more world leading products in the DSC category; Digimax i6: the world's first camera with portable media player feature in a Digicam; Digimax L-85: World's first HDMI camera and Digimax L60: 6 Mega pixel camera with powerful MPEG4 VGA recording (30fps movie clip), informs an official release.

With the introduction of the new DSC range, Samsung has eleven DSC models priced in the range between Rs 8, 990 and Rs 49, 990. “Our strategy to grow our DSC business is to help the existing analogue consumers to upgrade to Digital Still Cameras on the strength of our aspirational products and attractive pricing. We will also be enhancing our channel presence for this category by tapping both the existing CE Channel as well as strengthening our presence in the photographic channel.” states Samsung India director-sales Pradeep Tognatta. Samsung is targeting a 400 per cent volume growth in its DSC business this year.

Samsung India also announced its foray into the fast growing DVD Camcorder category by launching its VP-DC 163i and VP-DC 565wi DVD Camcorders with powerful optical zoom. MS-11, the Ultra Compact Memory Player from Samsung represents a new segment within the existing Digital Camcorder category with its 6-in-1 functionality – Webcam, Storage, Camcorder, Digital Still Camera, MP3 Player and Voice recording functions. Samsung India has also breached the Rs 18, 000 price band for Digital Camcorders by pricing its VP-D363i Digital camcorder model at an aggressive introductory price of Rs 17, 990. With the introduction of the new Digital Camcorder range, Samsung has 8 Digital Camcorder models priced in the range between Rs 17, 990 to Rs 39, 990. Samsung is targeting a 200 per cent growth in its camcorder business this year, adds the release.

Samsung India, which is a market leader in the Flat Panel television category in India, is strengthening its Plasma lineup by launching its Q7 Series of Plasma TVs in 106 cm (42”) and 127 cm (50”) screen size segments. These HD Ready Plasma TVs are differentiated on account of their FilterBright TM technology for sharper, deeper and brighter display in any lighting condition; Smooth Motion Driver for clear and smooth image even in fast moving scenes and their 13-bit processing capability for an amazing display of 549 billion colors . With the launch of these new Plasma models, Samsung now has a lineup of 4 Plasma models in 42” (2 models), 50”, and 63” screen sizes, priced in the range between Rs 99, 000 - Rs 7, 00,000.

Samsung India is expecting to grow its audio video business (AV) by 50 per cent in the July-December 2006 period based on its range enhancement in key AV product categories like Flat Panel TVs and Digital Media products, enhanced channel presence and awareness creation through Samsung Dream Home Road shows. States Zutshi, “Our considerably enhanced sales infrastructure coupled with our new product launches should help us successfully optimize our festival sales in the second half of this year”.