Indiantelevision.com Team

(25 August 2006 3:00 pm)

MUMBAI: Lintas IMAG will be holding Images 2006, which claims to be the largest gathering of integrated marketing professionals in India. In an elite program, open only to Lintas IMAG members, behind closed doors at the World Trade Centre, the best through-the-line (TTL) case studies done in the last year in India, will be shared and discussed across the eight TTL areas identified by Lintas IMAG as the key areas of growth until 2010.

The specialisations covered by Images 2006 include rural marketing, PR, events, direct marketing, CRM and web development, entertainment marketing, out of home, healthcare marketing and strategic design.

"Being the leader in the Through-The-Line (TTL) area, it is the privilege of Lintas IMAG to hold Images 2006 for key Lintas IMAG members. TTL needs a professional approach and study, which Lintas IMAG is pioneering in India. In an area inhabited by unprofessional players, we have introduced a scientific approach and an unprecedented level of monitoring and transparency. Images 2006 will help us share and further fine-tune this effort. We hope to make it an annual exercise," said Lintas India director-IMAG Ashish Bhasin.

As predicted by Lintas IMAG studies, by the end of 2007 the TTL part of marketing communications will exceed the ATL component, like it is in developed countries.