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Radio Mirchi to air 'Don ke saath Kaun?' contest
 

Indiantelevision.com Team

(24 August 2006 8:00 pm)

 

MUMBAI: The Farhan Akhtar with his latest project, the remake of the 1970 hit Don has parterned with the radio brand Radio Mirchi as part of promotional activity will launch the music of the film across eight of its radio stations.

As part of marketing tool, Radio Mirchi will be organising an on-air contest on the movie, called Don ke saath Kaun? RJ Harsh of Hello Mumbai and RJ Tarun of Bumper to Bumper will interacting with the listners and quizzing them on Don - the old as well as new one.

According to an official statement, the listeners can call on 40983983 or sms Radio to 8888 to give the answers. The winners get an to meet Don Shahrukh Khan on 26 August at the music premiere.

Don himself will present the first music CDs of the movie to the Mirchi winners. The Trio -- Shankar Ehsaan Loy will also perform live for the audience as part of the music launch.

Radio Mirchi Mumbai station director VP Hitesh Sharma said, “In this year, Radio Mirchi has launched the music of super hit movies such as Rang De Basanti, Fanaa, Krrish, Kabhi Alvida Na Kahna, Lage Raho Munnabhai and is now associated with Don. Listeners have always enjoyed block buster music on Radio Mirchi and we will continue to premiere super hits.”

Radio Mirchi will also air exclusive interviews with the stars of the movie for its listeners along with the songs from 26 August.

 
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