Indiantelevision.com Team

(26 April 2006 6:30 pm)

MUMBAI: Cobra Beer partners with VH1 India and Liquid Magazine to present the annual Liquid Bar Awards. The Awards and the launch of Liquid Magazine will take place on 3 May 2006.

The awards have been instituted to recognize some of the major players who have been instrumental in strengthening India's bar and drinks industry.

The awards have seven categories: Best Bar; Best New Bar; Best New Design; Best Night Out; Best Cocktail Menu; Best Wine List and Best Music Venue, which has been sponsored by VH1.

Cobra Beer regional director Perses Bilimoria says, "We at Cobra Beer in India are delighted to be associated with the launch of Liquid Magazine in India and the first presentation of the Liquid Bar Awards. We see this as exciting synergy for the entire bar and drinks industry, the opportunities of which are yet to be unleashed."